I wanted to create a tool that could give girls the tools and resources to handle a pregnancy scare independently with out worrying about misleading information, judgemental reactions, or having to worry about compromising privacy.
This app talks a user through the fact that her period is late. It will talk her through properly taking a pregnancy test. It will help her locate help to take the next steps in taking action for her predicament.
I wanted to make this application look and innocuous, as if it were a meditation app. I also wanted to app to have a positive and up beat tone so that the user would be able to have the experience of talking to a kind sister, with the wisdom of a mother, and the confidentiality and anonymity of the internet… just with out the fake news and biased articles.
Currently, there is no app or platform specifically intended to help talk girl through pregnancy scares, or other delicate situations after a pregnancy scare. Many of the resources online seem to be helpful, but they are ‘click bait’ to shame young girls for being sexually active or for looking for help.
I see ‘ThinkPositive’ as an app that functions as a ‘build your own adventure’ pregnancy scare concierge.
The ThinkPositive app allows users to:
TALK their way through their situation with the ‘Begin Dialog Feature’. The user is guided through a series of questions which end in sorting out what kind of help is best suited for the user.
FIND RESOURCES - This app will send girls pregnancy tests privately so that there is no record of buying a pregnancy test on their credit card or debit card history… or so that they do not have to leave the house, or perhaps they are on vacation and can’t find a pharmacy safely.
‘STUDY BUDY’ - this feature is an animated step by step instructional feature which talks users through how to take a pregnancy test properly. At the end of the feature, when the user is supposedly taking the test, there is a gif real which is intended to distract users.
‘TEST TIMER’ - this feature is for people who are familiar with how to take the test, but who want support and company for the wait.
‘Urgent Help’ - this feature is for girls in crisis. This provides links to the police, sexual health aid, and rape and violence centres.
PERSONA 1: SARAH COLE
ThinkPositive would help Sarah because she could discretely download the app onto her phone, or onto a tablet. The app has such a vague title and graphic logo, Sarah could disguise the app as a mediation app if anyone where to ask or see that it had been downloaded.
The 'Begin Dialog' Feature
Once in the app, Sarah can go through the ‘Begin Dialog’ quiz section, which guides users through a series of sensitive but direct questions about their situation. Sarah would arrive at the fact that her period is late and that she needs a test, but she can’t get one. Next, Sarah can simply by a test through the app that will be sent to her in an unmarked box. If anybody in her family sees it, she can say it’s for an upcoming birthday and it needs to be a surprise.
The 'Study Buddy' Feature
When the pregnancy test arrives two days later, Sarah can click into the ‘Study Buddy’ feature of the app. This talks her through taking the test and has illustrations. Once she has taken the test, there is even a little gif reel playing cute animal videos intended to calm her down.
These features will help Sarah the information she needs to know whether she is fine and can keep on living her life as she had been, or whether she is in fact pregnant. If Sarah is pregnant, there are resources and information for her such as, ‘How to tell loved ones,’ ‘Sex positive health clinics nearby,’ and a breathing exercise feature to help manage nerves.
Persona 2: Ella Chen
Ella is far from home and needs help finding a pregnancy test. If she is pregnant, she will need to find doctors to help her navigate the next steps of what so wants to do. This app will help her find doctors and to see their ratings and reviews before going to visit. This app will also help you find clinics nearby so the user can be completely private and feel supported.
During early rounds of testing I got feedback that I needed to have more questions, and a GPS feature to show users doctors or health clinics near by which are pro-choice. I was prompted to add more crisis help line information. I was also prompted to consult legal counsel to draft copy that was informative, but safe for me, at the designer.
Do you have any suggestions? I’d love to hear them! Please email me at email@example.com